It all begins with a great domain. In our opinion (and experience), the best domain names for small or new businesses are ones which are both:
Descriptive to your industry or product
Brandable and easy for customers to remember
Even today with over 137 million .com domains registered it's generally easy to find an available domain name which fits one of those two criteria. But landing on an available domain which meets both is far more difficult.
Picking a domain name that's descriptive to your business and easily remembered for your customers requires a combination of analytical and creative skills.
Below is a list of some of our current holdings, both developed and as of yet undeveloped. While we always entertain offers on our holdings (feel free to click any of them to inquire), the purpose of these lists is to give you an idea of how and why we pick domains for our projects.
Offer courses on web development? Always wanted to launch an application or resource site for webmasters? The brandable and descriptive BuildUpThat(dot)com name could position a newcomer to soar in this crowded niche.
One word dictionary domains are rare, though some words are more obscure than others. Skeeting.com was picked up specifically for a face-splashing cool down product and is poised to dominate once launched.
A clothing brand Bannon Productions first launched in the late 1990's, this name serves as an example of only getting it half-right. While "Wear" matched the market, nobody knew who or what "Peppy" was. While this line did eventually take off and become profitable it took years of marketing and branding to get it there.
Another EMD (exact match keyword phrase domain) that tells customers exactly what they're going to get. Names like this have always proven the easiest to build a brand or profitable business on for us.
The traffic that a domain like this gets is highly targeted. As example, many sources say that Organic Search Traffic converts at around 2.38% on average. That's much better than the 1.6% average touted for paid traffic sources. However, the type-in traffic with an EMD like CompressionKneeBrace.com averages a conversion rate of 4.19%. That makes such domains goldmines. The trick is finding the ones that are industry or product specific and also get that high-converting type-in traffic.
En example of using a secondary EMD to support a website or brand. With a monthly search volume of 18,000+ we point the domain CompressionKneeSleeve.com (and it's high-converting type-in traffic) to a specific product page on the CompressionKneeBrace.com. For a minimal investment this use of secondary EMD's can grow a project's ROI exponentially.